menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Non-Sign II: Bringing Awareness To The Advertising Landscape

Non-Sign II: Bringing Awareness To The Advertising Landscape

Lead Pencil Studio creates a unique sculpture at the US-Canada border.

Naresh Kumar

The Lead Pencil Studio recently completed a new artwork called Non-Sign II. Commissioned by the American government and to be installed at the US-Canada border, this abstract artwork consists of a blank frame surrounded by a web of metal pieces.

The Stranger describes Lead Pencil’s project:

They noticed the way the area is packed with signs—advertising billboards, and then, closer to the border, a proliferation of government signs. Their hope is that their sign, flying by enigmatically (“What was that?”), will add a little bit of awareness to the whole signage landscape in the border zone. Just open up a free space, really. How very American. The empty rectangle frames only a view of sky as you drive by, nothing else.

Lead Pencil Studio

The Stranger: “Currently Hanging: Lead Pencil Studio”

PSFK Writer Naresh Kumar
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth