menu

Paris Motor Show: Citroen Lacoste Unveil A Stylish Brand Blended Concept

Paris Motor Show: Citroen Lacoste Unveil A Stylish Brand Blended Concept
Design

Two iconic French brands collaborate on a sporty and simple concept car.

Dave Pinter, PSFK
  • 8 october 2010

Collaborations between fashion labels and automakers aren’t new. In most instances though the fashion influence often got confined to special fabric selections for the interior and maybe a badge or stripe on the exterior. Remember the Ford Explorer Eddie Bauer Edition? Citroen and Lacoste opted to try a collaboration that pushed the design envelope further and represents more of an equal mix of the two brands. The Citroen Lacoste concept is really heavy on the concept and lifestyle study part and not too focused on practical production. But that’s ok because what this concept successfully demonstrates is that the influence of a fashion label can bring a different attitude to car design. In particular, the Citroen Lacoste was intended to have a sporty yet laid back style which is reflective of the Lacoste brand.

paris_motor_show_citroen_lacoste_02

Citroen doesn’t specifically describe the concept in relation to any other vehicle segment in the press release. We think it has some similar character traits to the Jeep Wrangler but not so rugged. The CL concept’s most unique feature is the openness of the cabin. The windshield can be retracted down ( one nod to the Wrangler) and there isn’t a solid roof to speak of. A single support bar spans over the passenger area giving the driver and passengers an open air motoring experience. For weather protection, twin inflatable roof ‘panels’ can be deployed from the support bar.

The design of the CL concept aims to keep a lot of things simple in order to keep the driving experience pure. Citroen and Lacoste wanted to avoid the “always more” design mantra they feel dominates the auto industry.There aren’t any doors, the dashboard doesn’t have any fixed controls, and even the exterior lights were designed to discretely blend into the body work. The choice of engine, a 3-cylinder petrol engine is efficient and simple.

paris_motor_show_citroen_lacoste_05

We like that there is something quirky and comforting about this concept. It is kind of basic but there is enough personality to make it interesting. But practical, it certainly isn’t. The all white interior wouldn’t stand a chance at staying clean. But like the Jaguar C-x75 we featured earlier in the week, this is a car to inspire dreams of a drive to the beach with a bunch of friends. We’d like to see more collaborations between automakers and fashion brands (especially younger ones) to shake up car design. We can think of a few match-ups we’d like to see, maybe you’ve got some suggestions to leave in the comments.

paris_motor_show_citroen_lacoste_03

paris_motor_show_citroen_lacoste_04

paris_motor_show_citroen_lacoste_08

paris_motor_show_citroen_lacoste_06

paris_motor_show_citroen_lacoste_07

paris_motor_show_citroen_lacoste_09

Citroen
Lacoste

Design
Trending

Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Work

See All
Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

PURPLELIST EXPERTS

Nicolas Franchet

Retail, Mobile, Social

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Yesterday

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Yesterday

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Yesterday

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Yesterday

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.