(Pics) Dekotora Art Trucks

Hyper-customization of big rigs in Japan.

Lisa Baldini Lisa Baldini on October 28, 2010.

A flatbed truck is a flatbed truck, right? Leave it to Japan — the arbiter of cool, niche styles — to develop the Dektora genre of monsters trucks. Characterized by its predilection for flashy aesthetics, the current craze ups the ante with the use of LED lights with a little help from a computer.

Dekotora

[via: Pink Tentacle]

TOPICS: Automotive, Design & Architecture, Electronics & Gadgets, Travel
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Lisa Baldini

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Lisa Baldini is a regular contributor to PSFK.com. As a student of Graham Harwood, Luciana Parisi, and Matthew Fuller, Lisa's interest in technology lies in how culture is changed from the bottom up through history, materiality, databases, user experience, and affective computing. A student of social media marketing, she sees how people try to engage consumers through technology and how much failure is at hand by misunderstanding the medium. A teacher at heart, she writes and curates in an effort to link the knowledge derived between the academic, art, and business worlds.