Prada’s Localized Product Collection

Luxury brand looks to engage with quality, local products.

Lisa Baldini
Lisa Baldini on October 1, 2010.

In the age of freight liners, airplanes and the Internet, it seems that we can get almost anything at anytime. The flip side of such a situation, is that many products are often mass produced, whereby they have no relationship to their country of origin. This is, of course, evident in even the luxury market where many products are made with materials from their home country but with the labor from somewhere else.

In an attempt to focus on products that exemplify such attention to detail by craftsman who understand the history as much as the skill set to create a product, Prada will produce its “Made in” series. Coolhunting reports:

This curious connoisseur’s spirit remains at the heart of Prada, and translates into a sort of antidote to homologation and globalization so often seen among its competitors. Using Mario’s original approach, Prada collaborates with many different artisans to produce its designs utilizing the traditional craftsmanship, materials, and manufacturing techniques of a specific region.

This tactic will be soon explicit in the new “Made in…” project, a series of local products with special labeling declaring the origin of each piece.

What type of products is Prada looking to produce? Examples include jeans from Japan, kilts from Scotland, and alpaca wool knitwear from Peru.


[via: Cool Hunting]

TOPICS: Arts & Culture, Environmental / Green, Fashion
Lisa Baldini

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Lisa Baldini is a regular contributor to As a student of Graham Harwood, Luciana Parisi, and Matthew Fuller, Lisa's interest in technology lies in how culture is changed from the bottom up through history, materiality, databases, user experience, and affective computing. A student of social media marketing, she sees how people try to engage consumers through technology and how much failure is at hand by misunderstanding the medium. A teacher at heart, she writes and curates in an effort to link the knowledge derived between the academic, art, and business worlds.