Luxury brand looks to engage with quality, local products.
In the age of freight liners, airplanes and the Internet, it seems that we can get almost anything at anytime. The flip side of such a situation, is that many products are often mass produced, whereby they have no relationship to their country of origin. This is, of course, evident in even the luxury market where many products are made with materials from their home country but with the labor from somewhere else.
In an attempt to focus on products that exemplify such attention to detail by craftsman who understand the history as much as the skill set to create a product, Prada will produce its “Made in” series. Coolhunting reports:
This curious connoisseur’s spirit remains at the heart of Prada, and translates into a sort of antidote to homologation and globalization so often seen among its competitors. Using Mario’s original approach, Prada collaborates with many different artisans to produce its designs utilizing the traditional craftsmanship, materials, and manufacturing techniques of a specific region.
This tactic will be soon explicit in the new “Made in…” project, a series of local products with special labeling declaring the origin of each piece.
What type of products is Prada looking to produce? Examples include jeans from Japan, kilts from Scotland, and alpaca wool knitwear from Peru.
[via: Cool Hunting]