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Reinventing The Streets

Toyota Prado's New Campaign plays with cartography in the digital era.

Lisa Baldini
Lisa Baldini on October 4, 2010.

Google Maps has a power around our engagement with the world, often offering the first orientation that helps us decide how we get places. Recognizing the power of such a utility, Toyota Prado‘s new campaign seeks to re-invent our engagement with cartography by speculating and inventing new paths that use Google Streetview. While the ads subtly but effectively communicate the car’s prowess on different terrain, it simultaneously offers a critique on how Google shapes and limits/expands our orientation with the world.

Toyota Prado

[via: Ads of the World]

TOPICS: Advertising, Branding & Marketing
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Lisa Baldini

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Lisa Baldini is a regular contributor to PSFK.com. As a student of Graham Harwood, Luciana Parisi, and Matthew Fuller, Lisa's interest in technology lies in how culture is changed from the bottom up through history, materiality, databases, user experience, and affective computing. A student of social media marketing, she sees how people try to engage consumers through technology and how much failure is at hand by misunderstanding the medium. A teacher at heart, she writes and curates in an effort to link the knowledge derived between the academic, art, and business worlds.

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