A new website lets consumers buy clothes and accessories from local Los Angeles designers.
Has the “buy local” grocery shopping trend started to infiltrate the fashion industry? A recently launched website gives style-savvy customers a new resource for locally designed clothes and accessories. ShopNativeLA brings the convenience of the Internet to trendy boutique shopping, offering fashions from promising new LA designers, along with vintage items carefully curated by founders Camille Joseph-Jordan and Mandy Mitchell.
The philosophy that inspired the venture shares some of the principles behind the movement to buy locally grown food and produce: providing consumers with quality products and boosting the local economy. ShopNativeLA is specifically focused on helping rising designers grow their business by offering their products to a wider audience.
“Part of the reason why we created the site was we wanted a place to showcase up-and-coming designers. Mandy went to Pratt Institute for Art and Design and I went to FIDM, so we both understand how hard it is to break into this industry. Being up-and-coming ourselves, we appreciate and recognize the new generation coming into their own and wanted to give them an opportunity to show off what they can do,” said Joseph-Jordan.
The founders also attempted to create a more personal experience for online shoppers by incorporating elements of LA culture into the design and layout of the website. In fact, most of the items are named after local streets or landmarks, like the Venice Striped Pocket Sweater or the La Brea Claw Necklace.