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This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Paloma M. Vazquez
Paloma M. Vazquez on October 15, 2010. @pmvazquez

Here is a look at some standout brand-building and advertising communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking to:

Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)

Innovation, Creativity

Brand Content (for better and sometimes worse)

The Impact of a Logo/Brand Identity

Visualizations: Maps, Infographics

Testing Alternative Search Applications

Insights On Millennials

    Digital Media, Tech & Marketing News & Resources

    Thinking...