This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Here is a look at some standout brand-building and advertising communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking to:

Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)

Innovation, Creativity

Brand Content (for better and sometimes worse)

The Continued Importance of Mobile

Digital Media, Tech & Marketing News & Resources

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