Dutch ad agency KesselsKramer has recently capitalized on a new lenticular printing process that allows for 30 separate frames to appear when rotated by a user. The result, created for postal service TNT, is a one second film that’s amazingly been printed on a stamp. The clip stars Dutch actress Carice van Houten and was directed by Anton Corbijn of Control fame.
While this technology is in its early infancy, the distribution possibilities for such media may far outrank the circulation of standard films. In turn, it maximizes the networked possibilities of short-form content.