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Viscom tec 10: From Interactive To Science-Fiction Design

Viscom tec 10: From Interactive To Science-Fiction Design
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PSFK talks to Interactive Art Director Julian Koschwitz about his work, and what he'll be discussing at the upcoming viscom tec 10 conference.

Dan Gould
  • 19 october 2010

VISCOM INTERVIEW- Julian Koschwitz

PSFK founder Piers Fawkes will be speaking at the upcoming viscom tec 10 conference taking place in Frankfort, Germany on November 3rd. The annual conference brings together a wide range of participants from the marketing and visual communication technology fields. They gather to inspire, to entertain, and to discuss the latest ideas and technologies that will change the way we communicate.

(for a special PSFK discount, see below)

We’ll be featuring interviews with several of the speakers from viscom tec 10 over the next two weeks. First off is Julian Koschwitz, an Interactive Art Director who specializes in interactive installations and digital editorial design.

What will you be talking about at viscom?

About aspects of interactive installations in stores and museums, like the content and the ways for people to interact and engage with this content. And especially how artistic environments can be a useful “playground” to find suitable solutions for interactive retail installations.

Can you explain your current focus?

My work focuses on interactive projects, which range from digital editorial design to installations in shops and museums. Aside from that I am researching in the field of “Hybrid Design” which deals with the combination of virtual and real worlds. This design method furthermore follows the idea of merging existing situations, behaviors or objects with emerging technologies in order to develop and design for the future andwell create a understanding-transition for people who live with these new inventions and products.

At the University Pforzheim School of Design we made a workshop applying this method to the area of publishing to find new concepts and shapes for magazines and at the Nuova Accademia di Belle Arti in Milan I am conducting a course called “Science-Fiction Design” where we focus on using techniques like story-telling in relation to new technologies and interactive scenarios.

What has been the most interesting response or reaction to your projects?

“Wow, that’s like Star Wars…just real!!!”

What projects, people or ideas are currently inspiring your thinking these days?

Inception by Christoper Nolan,  A story of 22nd-Century America by Robert Charles Wilson

What developing trend, idea or technology makes you most excited or hopeful for the future?

I believe rather in a merging of existing and new inventions with a strong focus on the momentary relevance for people then in pure technologies.

Assuming that “The Matrix” was the film describing the visions from the 1990s then “Inception” is the equivalent for the 2010s. Technology became more advanced and powerful but as well more invisible and embedded. Maybe even more relevant for the people and less dominating?

Thanks Julian!

Julian Koschwitz

viscom tec 10 conference

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