Networking gets a little more interesting and a lot more fun with 3-up, a fresh twist on the time-honored tradition of swapping business cards. Users can access the web app from their mobile device and create a profile with their name, twitter account, and three links they like. Their card can be “picked up” or they can “pick up” the cards of the people they meet during game periods, which are based around events, and can last anywhere from a few days to a few weeks.
Developed by Chris Boardman and Dom Goodrum, the service is an eco-friendly (no paper business cards to stuff away and forget inside a purse or wallet) opportunity for people to introduce themselves as more than just a name and phone number. 3-Up provides an easy way to learn about the interests and passions of new contacts, while also encouraging curated information sharing. Plus, it could serve as a great digital alternative to those dated icebreaker games at company conferences.
The first two games played out during Internet Week Europe and at The Feast Conference in New York. According to the website, which displays event reports as well as “popular” cards, approximately 50% of The Feast attendees participated and 1095 cards were picked up. Future games are in development, and the founders are also working to expand the concept outside of the conference experience.