The computer giant has renovated a public property to complement its new store in the neighborhood.
Most people will concede that Apple sells more than just the product to the customer-it sells them an experience. So what does the company do when it has to open a new retail store near a subway station that has been in a state of disrepair for a long time? Simple, it renovates the station too.
Chicago’s Lincoln Park neighborhood now boasts of a swanky new subway station, thanks to a four-million dollar makeover funded by Apple. The company also built a plaza in between the transit station, complete with seats and a fountain. And yes, Apple opened its new retail store last month.
As most well-intentioned corporations would have done, Apple requested the subway station to be renamed the “Apple Red Line.” So far, the Chicago Transit Authority has been non-committal on it.