menu

Food Network Launches First App: ‘In The Kitchen’ for iPad/iPhone

Food Network Launches First App: ‘In The Kitchen’ for iPad/iPhone
Advertising

With a reference library of over 45,000 recipes the app has been coded to recognize which device it’s functioning on and act accordingly.

Kat Popiel
  • 12 november 2010

Last week Food Network launched their first food app called In The Kitchen, available for iPad, iPhone and iPod touch.  With a reference library of over 45,000 recipes the app has been coded to recognize which device it’s functioning on and act accordingly.

A breakdown of the key features for culinary enthusiasts and highlights the gaps still in development:

Personality Driven
The app’s visual nature allows for each hungry user to connect with their favorite chef from the Food Network providing a visual portal into each of the TV cooking personalities.  Once you click through, an entire list of their recipes can be broken down according to ingredient.

Shopping Lists
Once you click on a desired recipe, its list of ingredients and measurements unravels to allow you to click on which are missing from home and require shopping for. 
(Right now the app doesn’t aggregate this across the various recipes you’re cooking and need to purchase for but plans are in motion to do so – example: 4 cups of sugar are needed for apple pie and gingerbread biscuits).

In-Built Timer
All chefs know successful cooking happens due to timing. The app allows for setting timers that coincide with the recipe without ever leaving the app.
(Future thoughts are to include a voice enabler to the app that will allow cooks with messy hands to hear the next steps of the recipe process)

Recipe Box
Right now this is the only space in the app in which users can collate their favored recipes creating a customized rolodex.
(The option of building an online community in which users of the app can exchange recipes and provide advice on how they customized a recipe or substituted would be ideal).

Melissa Tarquini, VP of User Experience and Design for Food Network explains;

‘We are in constant touch with our users conducting usability testing, focus groups and panel studies.  We will also closely monitor review of the app to make sure we are responding to any issues uncovered by our fans.’

With a panel of speakers at the launch including herself, Sunny Anderson of Food Network’s Cooking for Real, Chris Ackerman Director of Business Development for Scripps Networks, moderated by Amy Cao of Amy Blogs Chow (and newly appointed Social Media Director for Food Spotting), Bob Madden, SVP for Food Network and General Manager for FoodNetwork.com left us with these closing remarks;

“The In The Kitchen App is the next step in expanding our role as a central resource for expert-tested recipes from America’s favorite chefs,” he said.   “The app provides an on-the-go way for consumers to find Food Network recipes whenever and wherever they need them. This is one of many new digital products that we’ll be rolling out to entertain and delight our Food Network fans.”

The Android is due to go live at the end of this year and plans are still in motion for a Blackberry application.

In The Kitchen

Advertising
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.