Social entrepreneurs have become the contemporary change agents, now deserving screen time as the icons of our time
In the Gap’s advertising, in past years we have seen the usual faux snow falling and merry dancing of a mirage of Benetton type of models. This year, yes there are still pretty models but joining them are the pre-requisite celebrity faces and….the founders of Foursquare. Dennis Crowley and Naveen Selvadurai have checked into billboards and national TV.
Social entrepreneurs have become the contemporary change agents, now deserving screen time as the icons of our time and re-designing the way we communicate and potentially step up our game. Perhaps the more fascinating portion of the TV spot is the integration with Facebook as viewers are encouraged to Like the advert in exchange for $1 given to charities such as Goods for Good, Camp Interactive, Project Sunshine and Shelter (England) as affiliated to the featured influencers including Lauren Bush (FEED), Lost actor Ryan Kwanten and fashion blogger Susie Bubble.