Your go-to source for new
ideas and inspiration
Hacking Billboards Into Playgrounds (Pic)

Hacking Billboards Into Playgrounds (Pic)

By Dan Gould on November 10, 2010

Shown at the Shenzen and Hong-Kong bi-city biennal of Urbanism/Architecture earlier this year, Mesarchitecture’s Double Happiness transforms the structure of a billboard into a playground in the sky.

The creators explain:

Double Happiness responds to the society of materialism where individual desires seems to be prevailing over all.

This piece of urban furniture, by being nomad, allows the reactivation of different public spaces. It enables inhabitants to reappropriate fragments of their city. They will both escape and dominate public space through a game of equilibrium and desequilibrium.

By playing this “risky” game, and testing their own limits, two people can experience together a new perception of space, void, lightness and recover an awarness of the physical world.

This hybrid object, meaningfull only through the body, being all at once physical and social may be a tool for a collective experience of fragility.

Mésarchitecture

[via Anti Advertising Agency]

Dan Gould

Recent Articles By Dan Gould Follow Dan Gould via RSS

Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

Comments

TOPICS: Advertising, Branding & Marketing, Design & Architecture, Sports & Fitness, Youth
TAGS: