Insights & Ideas From The Razorfish Client Summit (Video Roundup)
All seven videos from our recent inspirational video series.
PSFK teamed up with Razorfish to capture insights from the wide variety of presenters at the company’s recent 2010 Client Summit.
Attendees explored ideas about corporate innovation and business transformation, with featured speakers from both large global brands such as Best Buy, Mercedes-Benz and Nike, as well as up-and-coming stars like Skillet Street Food in Seattle. Presenters discussed how effective storytelling, risk-taking and experimentation are crucial to evolving a company culture and brand.
Watch all seven video interviews below:
Joe Crump, Senior Vice President, Strategy & Planning at Razorfish talks about the exploding Digital Middle class in Latin America, and the cultural drivers that foster a ‘culture of repair.’
Jay Dobyns, undercover ATF agent and author of the book No Angel tells his story of penetrating the Hells Angels network and discusses taking risks and how to use fear as a motivator.
Indie rock musician AM and David Deal, Vice President of Marketing for Razorfish talk about finding inspiration, the future of the music industry, how brands can work with upcoming artists and how Razorfish works with AM.
Jaidev Shergill, CEO of Bundle.com, explains how finance is getting more social, and why sharing data can help people make better decisions about money.
Clark Kokich, Chairman of Razorfish talks about the changing face of the advertising agency and the most important job for a leader.
George Colony, CEO of Forrester Research explains how the Internet will develop into an app driven platform and shares his idea of the counter-intuitive CEO.
Russell Taylor Global Brand Vice President of Axe, discusses the sociology at work behind Axe’s advertising campaigns and how they walk the fine line between controversy and acceptability.