Jake Nickell: Community More Important Than The Sale
Threadless founder says its more valuable to have a user score a design than have them buy it.
At the WWD Conference earlier this week, the founder and chief strategy officer of ‘crowdsourced’ fashion brand Threadless talked about the importance of community on their site.
Jake Nickell told the audience of apparel and retail executives that the company was about celebrating their community’s work and that this should be reflected across the brand. He said that the reason they haven’t partnered with large retailers is that they can’t tell the story behind the tees in the same way they can on their own site.
Nickell also added that user voting was vital because of the impact on building the community. He said:
“It is more valuable to have a user score a design than have them buy a tee.”