The brand makes a move to make their manufacturing process more sustainable.
Levi’s has announced its new ‘Water<Less Jeans’ collection that uses around 30% less water during the manufacturing process. By tweaking their finishing steps such as combining multiple wet cycles into one, using ozone processing in the washing of the garment and removing water from stone washing, the Levi’s workshop was able to drastically reduce their water consumption and save up to 40 liters of water per jean. The Water<Less Jeans will be launched as part of Levi’s spring 2011 collection early next year.
Watch this video where Carl Chiara, Levi’s director of brand concepts, describes the Water<Less concept:
[via Tree Hugger]