Nielsen Study Shows Online Viewers Still Like Regular TV

Nielsen Study Shows Online Viewers Still Like Regular TV

New research reveals that Internet TV viewers are just as, or more likely to watch regularly scheduled programming.

Sandra Pfeifer
  • 16 november 2010

A Nielsen study is investigating whether the advent of streaming TV shows and movies from the Internet has affected the amount of regularly scheduled cable programming that viewers consume. Commissioned by the Cable & Telecommunications Association for Marketing, the study titled “Life is a Stream” surveyed 769 people aged between 18-49, using eight focus groups (that represent 11 percent of the U.S. population) to explore the viewing habits of consumers.

Reuters reports:

One key finding of the survey, which will be unveiled this week: 84 percent of such viewers reported that they are watching the same amount, or more, regularly scheduled TV since they started streaming or downloading content to watch on their TV set. Importantly for TV distributors, 92 percent of these entertainment enthusiasts subscribe to a pay TV service, with only 3 percent reporting plans to give up their subscription. Plus, more than half — 53 percent — said they have discovered shows by viewing them via the Internet first and then sought them out on regularly scheduled TV.

… All respondents had broadband connections and had watched full-length TV shows or movies from the Internet on the TV set at least once in the prior month via computers, iPad, mobile phone, a video game system, Internet-enabled HD TV, an Internet enabled Blu-ray player or other Internet-enabled device. The companies said the study has a margin of error of 2 percent.

Cable & Telecommunications Association for Marketing

[via Reuters ]

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