Nordstrom To Open Not-For-Profit Store In New York City

The upscale retailer will be testing out a smaller concept store next fall.

Lisa Baldini
Lisa Baldini on November 2, 2010.

Nordstrom, known for it’s large upscale department stores, has recently announced that it is opening a special not-for-profit store in New York City’s West Village. Although the new store concept is shrouded in secrecy, it’s reported that it will be located on the ground floor of a new 10-story luxury residential building, and will be much smaller than a traditional Nordstrom outpost. Luxist reports:

Nordstrom will be opening a unique store in Manhattan next year. The department store chain has announced that it will open a store that will turn over all its earnings to nonprofits. The Soho store will not be branded as a Nordstrom but will instead be another type of store with a name to be determined later. It won’t sell used clothes like a Goodwill or other thrift store. Exactly what it is and what it will sell doesn’t seem to be clear yet.

… Corporate spokeswoman Pamela Lopez told the Seattle Times that the intention is not to create a “mini-Nordstrom” but to come up with something new that will have its own identity. Lopez also revealed that the project is unique to New York, a one-off concept that won’t be expanded to other cities. The chain still hopes to open a full-size Nordstrom in Manhattan and the project is one way to learn more about doing business in Manhattan (the brand also has a Nordstrom’s Rack store in Union Square).


Luxist:”Nordstrom To Open Non-Profit Store In New York City”

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TOPICS: Advertising, Branding & Marketing, Retail, Work & Business
Lisa Baldini

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Lisa Baldini is a regular contributor to As a student of Graham Harwood, Luciana Parisi, and Matthew Fuller, Lisa's interest in technology lies in how culture is changed from the bottom up through history, materiality, databases, user experience, and affective computing. A student of social media marketing, she sees how people try to engage consumers through technology and how much failure is at hand by misunderstanding the medium. A teacher at heart, she writes and curates in an effort to link the knowledge derived between the academic, art, and business worlds.