Oyster Card Data Opens Platform For Competitive Commuting

Online multiplayer gaming harnesses the untapped well of data that is the London Oyster Card to add game dynamics to the average tube journey.

Underground railway stations in both New York and London are sources of fascination and intrigue, but the actual experience of transit remains the same exercise in inhospitable expediency for most commuters.

Chromaroma is an online multi-player game that aims to change that, and the behaviour of tube users by awarding participating commuters points for every station visited. The competitors can also earn bonus points for visiting new tube stations and from missions such as avoiding rush hour, and all achievements can be automatically posted to Twitter and Facebook.

The designers hope the project will encourage commuters to stitch together a new, participative, map of how the London Transport network can be used. The game will go live in late 2010 and participants can register to play at the Chromaroma website

Chromaroma

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