PayPal Explores Interactive Television

The online payment company is looking into a quick method of purchasing products advertised on Internet-connected TVs.

PayPal vice president of platform, mobile and new ventures Osama Bedier announced an interesting concept of giving consumers a quick way of buying goods in the comfort of their television-watching zones. The billion-dollar e-commerce business now wants to tap the remote control as a tool in purchasing products via Internet-connected TVs.

Bedier writes:

Together, we are pushing forward the very future of television as an interactive shopping experience that harnesses the ease and safety of PayPal. Imagine this: lounging on your couch and channel surfing, then finding that perfect birthday present. A few clicks of your remote, and you’ve purchased the gift via your PayPal account. Pretty cool, right?!

Catalina Marketing, Delivery Agent, FourthWall Media and icueTV have since teamed up with PayPal to move the television commerce project forward, although no specific time of launch has been announced yet.

PayPal blog: Payments – Coming to a TV Near You Soon?

[via Mashable]

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