Earlier this summer PSFK compiled a report in collaboration with UNICEF to uncover good ideas at the intersection of health and technology, that could work to inspire healthcare workers in remote and developing areas of the world. The report was put before creative agencies to inspire concept programs based on the trends presented, resulting in 8 key concepts selected by UNICEF that best addressed the parameters and challenges they defined. This PSFK Future of Health report including the concept programs is now available for purchase on Amazon for those who would like a printed version.
ABOUT THE REPORT
In the Future of Health Report, PSFK provides an analysis of the trends impacting healthcare around the world. We explore this future from the perspective of organizations, patients, healthcare providers and communities. We also highlight how technology and access to information play a vital role in the ways that people understand, manage and receive care. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe.
In the final part of the report, PSFK features concepts generated by the world’s leading advertising and design agencies in reaction to trends found within the Future of Health report. The parameters for the solutions were set by UNICEF, and were imagined with emerging countries in mind. Specifically, UNICEF identified the key challenges faced by community health workers around the world.
The concepts are not meant to anticipate every challenge faced in the field. Instead, they are meant to inspire likeminded individuals working at companies, organizations, universities and governments. Thank you to all the agencies who worked with us on this project: Beattie McGuinness Bungay New York, Weiden + Kennedy New York, Zemoga, Cunning, Great Works, Story Worldwide, Tokyo Coyote and People, Ideas, & Culture.