Reinvention Summit Explores The Power Of Narrative

Reinvention Summit Explores The Power Of Narrative

The world’s first virtual storytelling conference explores how narratives help to build communities and strengthen brands.

Dory Carr-Harris, PSFK
  • 16 november 2010

A new tribe of storytellers is gathering as part of the world’s first virtual storytelling conference: The Reinvention Summit. Designed to explore the power of narrative as a way to break silos, build community, and change the world, this global summit is attracting story experts such as Michael Maslansky, CEO of maslansky luntz + partners and author of The Language of Trust: Selling Ideas in a World of Skeptics.

During the Reinvention Summit, Maslansky will join Julien Smith, co-author, Trust Agents, in a panel facilitated by Social Media Hour host Cathy Brooks to address the role of trust in shaping public relations.

The Summit will run from November 11-22.

Maslansky shared some insights from his book with PSFK:

So often a brand’s message doesn’t translate as intended. In your book, you introduce this concept and distinguish between Their Truth vs Your Truth. Can you explain this idea, and how this affects brands today?

Organizations live, eat, and sleep within a particular universe – their industry, their philanthropic mission, their product. They develop their own lexicon, subscribe to their own myths, and tend to filter in information that supports their view of the world while ignoring data that is inconsistent with what they believe. This is “Your (the communicator’s) Truth. This view is often highly inconsistent with the perceptions, attitudes, and worldview of the audience (“Their Truth”). When these inconsistent truths collide, the result is misinterpretations of language and messages — almost always to the detriment of the communicator. Organizations must close the gap between Your Truth and Their Truth if they want to communicate in language that is interpreted as intended.

Everybody is in the midst of reinvention. What is the role of storytelling in this process?

Reinvention means finding a comfortable place to operate in a changing world. It means learning new skills and breaking new ground. In uncharted territory we cannot use facts to persuade; we must create a vision of who we are, where we fit, how we can help. Storytelling communicates this vision by creating a credible narrative that prompts people to buy what we are selling (literally and figuratively).

Reinvention Summit


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Advertising

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Ryan Closner

Renaissance Software Engineer

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.