Simple Socializing Leads To A Bigger Brain For Most Mammals

Simple Socializing Leads To A Bigger Brain For Most Mammals

A new study from the University of Oxford has revealed that highly social mammals developed larger brains over time.

Daniel Edmundson
  • 30 november 2010

Do you ever wish you could increase your brain size and improve your intellectual capacity?

Researchers at the University of Oxford recently conducted the first study to chart the evolutionary history of the brain across different species of mammals over the course of 60 million years. The major discovery, they concluded, was that there was a large difference between mammals that socialized frequently and those that did not.

The study’s lead author, Dr. Susanne Shultz, explains:

“This study overturns the long-held belief that brain size has increased across all mammals. Instead, groups of highly social species have undergone much more rapid increases than more solitary species. This suggests that the cooperation and coordination needed for group living can be challenging and over time some mammals have evolved larger brains to be able to cope with the demands of socialising.”

With an analysis of data on the brain and body size of more than 500 species of living and fossilized mammals, researchers found that groups with relatively larger brains tended to live in stable social groups, versus solitary mammals that grew slower during the same period.

So, what does this mean for humans? No answers yet, but there is evidence that men’s best friends, dogs, have long developed bigger brains due to highly social play, rather than their feline counterparts, who are more solitary in everyday life.

University of Oxford: Socialising Lead To Bigger Brains in Some Mammals


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Sports Debrief

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.