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The Fine Line Between Controversy and Acceptability (Video)

Array

Insights and ideas from The Razorfish Client Summit 2010 featuring Russell Taylor, Global Brand Vice President of Axe.

Dan Gould

Russell Taylor Global Brand Vice President of Axe (Video)

PSFK teamed up with Razorfish to capture insights from the wide variety of presenters at the company’s recent 2010 Client Summit.

Attendees explored ideas about corporate innovation and business transformation, with featured speakers from both large global brands such as Best Buy, Mercedes-Benz and Nike, as well as up-and-coming stars like Skillet Street Food in Seattle. Presenters discussed how effective storytelling, risk-taking and experimentation are crucial to evolving a company culture and brand.

In this video, Russell Taylor, Global Brand Vice President of Axe, discusses the sociology at work behind Axe’s advertising campaigns and how they walk the fine line between controversy and acceptability.

Axe

Watch all seven video interviews here.

This video series is sponsored by Razorfish. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.


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