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This Week in Brand Strategy & Advertising

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Paloma M. Vazquez

Here is a look at some standout brand-building and communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking:

Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)

Innovation, Creativity

Brand Content (for better and sometimes worse)

Several Google Products Launched This Week:

Digital Media, Tech & Marketing News & Resources

In Social Media:

In Mobile:

And the increasing number of screens by which we’ll experience content:

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