Toyota recently introduced a social innovation campaign that invites participants to imagine new uses of technology outside of the automotive world.
Toyota recently introduced a social innovation campaign centered on the theme “Ideas for Good,” a challenge that invites participants to imagine new uses of technology outside of the automotive world. The campaign is largely based on the existing technologies invented by Toyota, such as a human injury-simulation software that measures the impact of automotive crashes, a solar powered ventilation system (used by the Prius), hands-free sensory parking guidance, touch activation on the steering wheel and more. The challenge asks contributors to draw upon one of these technologies, think of a creative way to improve our lives beyond cars, and share the big idea that would make the world a better place.
“Our focus is on continuing to build Toyota brand opinion after “all the negative publicity we’ve had this year,” said Bill Fay, group vice president for marketing at Toyota Motor Sales USA. The goal of the campaign is “showing how we can improve the quality of life” of consumers, beyond what its products contribute.
A panel of judges from design to medicine and technology fields, have been selected to narrow the submissions to 25. Toyota will then let the community vote to pick the five winners around May or June of next year.