Understanding People And Using Fear As Motivation (Video)

Insights and ideas from The Razorfish Client Summit 2010 featuring Jay Dobyns, undercover ATF agent and author of the book No Angel.

Jay Dobyns Understanding People and Using Fear as Motivation

PSFK teamed up with Razorfish to capture insights from the wide variety of presenters at the company’s recent 2010 Client Summit.

Attendees explored ideas about corporate innovation and business transformation, with featured speakers from both large global brands such as Best Buy, Mercedes-Benz and Nike, as well as up-and-coming stars like Skillet Street Food in Seattle. Presenters discussed how effective storytelling, risk-taking and experimentation are crucial to evolving a company culture and brand.

In this video, Jay Dobyns, undercover ATF agent and author of the book No Angel, tells his story of penetrating the Hells Angels network and discusses taking risks and how to use fear as a motivator.

Jay Dobyns

Watch all seven video interviews here.

This video series is sponsored by Razorfish. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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