Branding strategists and naming experts work aggressively to determine the suitable handle of products, service and communities.
Upon the introduction of Google’s newest community of its “Places” service, the company found inspiration in, of all places, a traditional Chinese dish.
Hotpot as a name, Google noted on its Hotpot blog yesterday, is meant to conjure community and togetherness:
“Hot pot, the dish, is about community. You and your friends huddle together and add ingredients to a pot of boiling broth, creating a delicious soup to be enjoyed by all. Sometimes you take your own food from the pot, and sometimes you taste what your friends have added. This shared experience of gathering around a fire to cook and eat communally is a fundamental illustration of how we’ve come together to enjoy food from the earliest days of humanity.”
The similarities between Hotpot’s naming and its competitor, Hot Potato (recently acquired by Facebook), are uncanny. But, of course, there is always room for seconds.