menu

What’s In A Name? Google Dishes On Hotpot.

What’s In A Name? Google Dishes On Hotpot.
Advertising

The company explains the origins of naming its recently released community of Places.

Daniel Edmundson
  • 30 november 2010

Branding strategists and naming experts work aggressively to determine the suitable handle of products, service and communities.

Upon the introduction of Google’s newest community of its “Places” service, the company found inspiration in, of all places, a traditional Chinese dish.

Hotpot as a name, Google noted on its Hotpot blog yesterday, is meant to conjure community and togetherness:

“Hot pot, the dish, is about community. You and your friends huddle together and add ingredients to a pot of boiling broth, creating a delicious soup to be enjoyed by all. Sometimes you take your own food from the pot, and sometimes you taste what your friends have added. This shared experience of gathering around a fire to cook and eat communally is a fundamental illustration of how we’ve come together to enjoy food from the earliest days of humanity.”

The similarities between Hotpot’s naming and its competitor, Hot Potato (recently acquired by Facebook), are uncanny. But, of course, there is always room for seconds.

Hotpot

TechCrunch: Google Explains The ‘Hotpot’ Name

+#advertising
+#culture
+#design
+#technology
+Advertising
+Brand Development
+culture
+Culture
+Design
+Electronics & Gadgets
+Facebook
+Google
+Media & Publishing
+technology
+work
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.