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Augmenting Christmas Cheer And Hyperlinking The Thought That Counts

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Justin Gignac uses augmented reality technology to add a meta level of surprise to Christmas presents.

Stephen Fortune
  • 6 december 2010

Justin Gignac continues his crusade to show that it’s what’s on the outside that counts as much as the thought this Christmas time. He has designed an ingenious wrapping paper that uses QR barcodes, a staple of augmented reality, to increase the value of any Christmas present packaged in them.

Behind each QR code is an original holiday video that can’t be seen anywhere else. Over 50 in all, turning any gift into a tiny holiday film festival.

Qrapping Paper

+#advertising
+#design
+#retail
+#technology
+Advertising
+augmented reality
+christmas
+Design
+film
+justin gignac
+QR Code
+Retail
+technology
+video
+wrapping paper
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