COEO: A Sustainable And Socially Responsible Retail Concept

COEO: A Sustainable And Socially Responsible Retail Concept

A contemporary design and simple color-coding approach elevates the presentation of fair trade and environmentally responsible products.

Dave Pinter, PSFK
  • 28 december 2010

Opening last month at the Forum Steglitz in Berlin, COEO – Home Of Good Deeds, is a new retail concept that offers products and services that aim to benefit the environment and society. The store is a unique shopping experience because it brings together products from four different sectors in one location: fair trade products, a workshop area for people with disabilities, a book store, and a cafe. Berlin-based Dan Pearlman designed the branding and interior of the store. To make shopping more intuitive, Pearlman assigned a separate color to each of the four areas of the store.

The fair trade section of the store carries products produced by workers making fair wages. Also stocked are products where the proceeds are donated to social projects.

Another area of the store stocks products made by workers with disabilities. The store offers seminars and workshops for disabled individuals looking for training to enter the job market.

The center of the store has a display with a selection of products from each of the four categories. The eye-catching ceiling feature contains each of the section colors in a bold pattern.

The cafe and checkout.

COEO – Haus Der Guten Taten
Schloss Strasse 1

[photos via]


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