COEO: A Sustainable And Socially Responsible Retail Concept

COEO: A Sustainable And Socially Responsible Retail Concept

A contemporary design and simple color-coding approach elevates the presentation of fair trade and environmentally responsible products.

Dave Pinter, PSFK
  • 28 december 2010

Opening last month at the Forum Steglitz in Berlin, COEO – Home Of Good Deeds, is a new retail concept that offers products and services that aim to benefit the environment and society. The store is a unique shopping experience because it brings together products from four different sectors in one location: fair trade products, a workshop area for people with disabilities, a book store, and a cafe. Berlin-based Dan Pearlman designed the branding and interior of the store. To make shopping more intuitive, Pearlman assigned a separate color to each of the four areas of the store.

The fair trade section of the store carries products produced by workers making fair wages. Also stocked are products where the proceeds are donated to social projects.

Another area of the store stocks products made by workers with disabilities. The store offers seminars and workshops for disabled individuals looking for training to enter the job market.

The center of the store has a display with a selection of products from each of the four categories. The eye-catching ceiling feature contains each of the section colors in a bold pattern.

The cafe and checkout.

COEO – Haus Der Guten Taten
Schloss Strasse 1

[photos via]


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Tony King

Creative Technologist

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.