Dr. Dre And Zynga Bring Beats To The Digital Streets Of Mafia Wars

Dr. Dre And Zynga Bring Beats To The Digital Streets Of Mafia Wars

An interesting partnership seeds promotional material for the iconic producer's new album throughout the online game.

Kyana Gordon
  • 17 december 2010

Zynga, the creators of Farmville and Mafia Wars, have inked their first in-game music deal with Dr. Dre. The rapper and producer has not released an album in a decade, yet Mafia Wars players will have a sneak peek at the video for “Kush”, the first single from Dr. Dre’s forthcoming album. The video is just one of a number of Dre-themed features happening in-game, including a contest to win a signed copy of the CD and limited-time only virtual items such as headphones via the new “Hustlin’ Wit Dre” functionality.  Jimmy Iovine, Chairman of Interscope Geffen A&M Records, adds his comments regarding the melding of Dr. Dre’s music with the popular social media game:

“We’re always looking for innovative and interesting ways for fans to discover great music and with an artist of [Dr.] Dre’s cultural significance, we really wanted something special that’s never been done before. We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming.”

The partnership indicates a new vehicle for music promotion by combining two popular online activities: gaming and enjoying music. It will be interesting to see how future marketing efforts leverage social gaming. Mark PincusZynga CEO and founder describes the significance of the partnership:

“[Dr.] Dre is a cultural icon that has inspired generations of music lovers. We’re huge music fans at Zynga and we know the players within Mafia Wars will love the chance to discover incredible music content while playing with their friends.”

[via Social Times]


PSFK's Workplace Vision: Leave The Busywork To The Bots

Syndicated Yesterday

In Popular Games, The Recurring Theme Is Exploration

The much-hyped sci-fi sandbox game proved to be as massive as expected, while Pokémon Go continued to prove inescapable

Design Yesterday

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Advertising Yesterday

This Cookbook Is Inspired By Brad Pitt’s On-Screen Eating Habits

Learn how to whip up meals and snacks pulled straight from the actor's fictional universe

USA Yesterday

Tour The US National Parks From The Comfort Of Your Home

Google's new 360-degree video feature lets people take a trip to Alaska, Utah or Hawaii and see these marvels of nature up close


Palmer Luckey

Virtual Reality, Technology, Gaming

Augmented & Virtual Reality Yesterday

VR Training For Active Shooter Preparedness

SurviVR is an immersive environment to teach civilians how to protect themselves in dangerous situations

Cities Yesterday

Redesigned London Tube Map Aims To Get People Walking

The updated display illustrates approximately how many steps it takes to walk between stations for a healthier commute

Experiential Marketing Yesterday

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Uber Now Lets Commuters Pay With Pretax Dollars

The prepaid cards are a partnership with WageWorks, letting uberPool users save up to 40% on their trip

Home Yesterday

Philips Hue Adds Motion Sensor To Control Lights Automatically

The wireless device lets users interact with their environment without needing to press a switch

Home Yesterday

Beacon Device Takes The Pain Out Of Navigating A New Airbnb

Ping provides new guests with a guided tour of the house or apartment through a simple tap of their phone

Arts & Culture Yesterday

Shelf Makes Its Contents Appear To Hover In Midair

The design uses metal tubes to create an optical illusion when viewed from the front

Arts & Culture Yesterday

Interactive Ceiling Responds To People Walking Underneath

The installation features built-in sensors that cause the undulating surface to morph and react to passersby


Rio Olympics
Innovation Coverage From The Rio Games

Fashion Yesterday

Declutter And Recycle All Of Your Unwanted Stuff

A new app will help catalogue your possessions and give them away as donations when you no longer want them

Advertising Yesterday

Tokyo Concept Store Disguised As A Parking Garage

The retail and cafe project is designed as a hidden treasure for urban explorers

No search results found.