Ed Cotton: Using Stories To See The Future

Living in a real-time world, the future seems to be happening in front of our eyes at such a dizzying pace, it’s tough to make sense of it all.

Living in a real-time world, the future seems to be happening in front of our eyes at such a dizzying pace, it’s tough to make sense of it all.

GBN is a Northern California think-tank that’s been making sense of the future for decades. They were even consultants on movie “The Minority Report” and came up with many of the ideas for the technology that’s in the movie. I guess they saw gestural computing and touch-screens before any one else.

The way they come up with their thinking is through a technique they call “Scenario Planning”. it was developed by GBN founder, Peter Schwartz back when he worked at Shell and used to predict the first oil crisis in the early 70s.

The graphic above is from a report commissioned by The Rockefeller Foundation from GBN to examine the impact of technology on international development.

No one knows what the future holds, so pretending you do is worthless, but it’s also foolish for corporations and institutions to ignore the future.

Scenario Planning is a way to create a framework for a conversation about the issues by exploring and delivering a number of potential futures.

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights

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