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Gap Integrates ‘Add To Foursquare’ Button In Online Campaign

Gap Integrates ‘Add To Foursquare’ Button In Online Campaign
Advertising

A new series of web ads tie together the location-based service with the retailer in an innovative collaboration.

Kyana Gordon
  • 2 december 2010

As far as social integrations within banner ads go, the Facebook “like” button rules supreme. Yet, it’s no secret that Gap loves Foursquare, having previously offered shoppers 25% discounts for check-ins, and then recently included the location-based network’s founders in a print ad.

Recently, the retailer unveiled a new online ad campaign featuring an “Add To Foursquare” button which could prompt other retail brands to follow suit, given the ads can directly drive foot traffic with a discount. The location-aware ads feature Gap holiday fashion deals and appear on several sites including Mashable and Gawker. When the “Add to Foursquare” button is clicked, the wanted item is added to a Gap to-do list and the shopper is entitled to a 30% discount on any regular priced Gap item. Also, as part of the campaign, Gap will be donating $1 for each add to the charity of Foursquare’s choosing, CampInteractive.

Gap

Foursquare

[via Mashable]

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