A new creative studio aims to explore complex storytelling across multiple platforms.
Deadline reports that Guillermo del Toro and collaborator Guillermo Navarro, through a partnership with Motion Theory‘s Mathew Cullen and Javier Jimenez, have co-founded a new creative studio dedicated to bringing transmedia forms of storytelling to mainstream filmmaking
The Marina del Rey based company, known as Mirada, will be a creative workshop that will collaborate with filmmakers who wish to expand their projects beyond just film and television. It will be a fully loaded studio that includes production and postproduction space capable of both animation and special effects.
In a statement, Del Toro described the operation, explaining, “We are creating a storytelling engine in the form of a company — an imaginarium, where we are free to explore the practical possibilities of transmedia without compartmentalizing our artistic process.”
Transmedia is a way of developing a story or “expanded universe” among multiple platforms while also sometimes encouraging audience participation and interactivity. In this sense, a film only represents a single segment, along with graphic novels or video games, of a much larger world that could spawn several unrelated stories or characters. It has gained steam among independent filmmakers as a new way of innovating the medium to compete with the increasing dominance of digital and interactive art forms and media. It has recently begun expanding into mainstream film.
The team’s decision to start a creative studio dedicated to transmedia follows in the footsteps of notable proponents of the technique such as director Lance Weiler (The Last Broadcast Movie, Collapsus) and Starlight Runner‘s Jeff Gomez (Avatar, Pirates of the Caribbean). Lance Weiler will be bringing his latest transmedia effort, Pandemic 1.0 to the New Frontier portion of the Sundance Film Festival competition for artists who are experimenting within the format.
It was also recently announced that Victoria, Australia would play host to to the “Victoria Transmedia Workshop & Conference”. Their mission is to “shares intermediate level knowledge and skills in transmedia development, production and business, and provides a rare opportunity to network with professionals from a variety of artistic sectors.”