menu

Hyundai’s Revolutionary iPad Owner’s Manual

Hyundai’s Revolutionary iPad Owner’s Manual
Advertising

The car maker transforms the dull owners manual into a dynamic marketing and information resource.

Dave Pinter, PSFK
  • 17 december 2010

Hyundai got a lot of attention this past spring when they announced their all-new Equus luxury sedan would come with an Apple iPad loaded with a digital app version of the car’s owners manual. The company recently released a new ad showcasing the digital manual and it is way more than a dry text document containing a lot of warning labels. As much a marketing tool for the car as it is an owner’s resource for information, the app takes full advantage of the iPad’s interactive features. It contains interactive demos and videos which illustrate the features and characteristics of the Equus.

Hyundai has made the manual available as a free download on iTunes for anyone owning an iPad and you don’t need to own the actual car. Here’s the commercial showing the app in action:



Hyundai

[via autoblog]

+Advertising
+Apple
+Automotive
+Electronics & Gadgets
+hyundai
+iPad
+Luxury
+technology
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Consumer Goods Yesterday
Augmented & Virtual Reality Yesterday
No search results found.