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TED’s Ads Worth Spreading

TED’s Ads Worth Spreading
Advertising

TED is looking for advertising that shows shareability, innovation, intelligence, authenticity, humor and craft, as part of a new contest.

Paloma M. Vazquez
  • 22 december 2010

As an update to the TED challenge we discussed back in September, interested participants are invited to submit their most shareable ads to TED by February 7th, 2011. 10 Finalists will be showcased and receive exposure at TED2011 on February 28th in Long Beach, California, and will run on TED’s home page and on YouTube between March 21st and 27th (garnering 2 million impressions via its home page alone). One member of the winning team will be able to attend TED2011.

Submission videos should run 30 seconds to 5 minutes. If the idea submissions involve a form other than video, they should ‘introduce new online advertising solutions’. The criteria for all submissions? Shareability, innovation, intelligence, authenticity, humor and craft. Additional submission information and judging criteria is available here.

TED appears to be starting a conversation about innovation and creativity in advertising, inviting advertisers and brands to submit ads as intriguing and engaging as the popular TEDtalks themselves. TED’s point is that the dynamic between consumer and advertiser has changed.  The Internet and other channels have facilitated people becoming more informed, discriminating consumers of marketers’ messages and products.  In turn (and ideally), some advertisers have started to perceive buyers more as peers, and less as choice-less recipients of their messages.  TED is looking for the kind of ads that reflect this new, more respectful and engaging relationship between advertisers and consumers.

Ads Worth Spreading Challenge

Image by Veer.

Veer has recently relaunched its site, Veer.com, with a simplified, easy to use interface allowing for enhanced and simplified image search.  The site, which is a go-to source for creative and affordable stock photography, illustrations, fonts and merchandise, helps people add style to business, marketing, and personal design projects.

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