Rubber Republic offers an informative analysis of what branded content was most shared, and where.
Rubber Republic has developed a Viral Brand Chart highlighting the most shared branded content of 2010, based on weekly data from their Viral Ad Network. You might remember a few from this list – particularly those shared during the World Cup this past summer (i.e., Nike’s ‘Write the Future’). One of Rubber Republic’s most interesting observations is the significant increase in Facebook shares that occurred during the second half of the year (3x as much), and the associated increase in ‘average views per viral’. As noted by Rubber Republic: if your campaign now goes ‘viral’, it’s likely to sustain its virality for longer due to the wider extent of sharing within Facebook.
Also of interest is the popularity of parodies, as well as that of serial videos – 5 out of the top 6 videos were part of a series (keeping viewers interested). The infographic can be viewed in its entirety below.