If you’re a musician looking to promote your music to the world one single at a time, Viinyl, the Canadian start-up spelled with a double ‘i’ may be exactly what you have been looking for. The platform allows anyone to create an interactive single song website, complete with video, lyrics, artwork, promotional tools and Google analytics. Upon trial and within minutes, a track, YouTube video, and about page can be uploaded, then Viinyl produces an unique url for each song site, making the tune more SEO friendly. Though, one noticeable oversight, is a ‘click here to buy’ button.
Currently in beta invite-only mode, Viinyl offers musicians a social web integration with YouTube, Twitter, Facebook and MySpace social, with SoundCloud coming soon in the upcoming weeks. A self-described option that is “optimized to travel the web, engage fans, grow market demand for your band and increase customer loyalty using marketing techniques for the web.” Viiynl is a brilliant and empowering tool that provides musicians with an instant way for artists to promote music and retain complete control over distribution, fan base, and marketing.