The financial giant steps into the location-based arena with an interesting new service.
In an interesting move on the mobile retail front, VISA and Monitise have released an iPhone application that assists their cardholders in finding deals based on their location. Cardholders define their preferences and interests, and the app then generates exclusive offers available in the vicinity.
The app will allow retailers such as New York & Company, Planet Hollywood, Holiday Inn, Hard Rock Café and Zales to automatically deliver exclusive offers to Visa account holders.
… Furthermore, the app boasts location-based technology that provides consumers with a map and directions to a nearby retailer where they can redeem offers, as well as the nearest ATM.