2011 Detroit Auto Show: Saab Snö Hus
Choosing not to set up a stand inside Cobo Hall this year, Saab instead created an interesting outdoor display for their vehicles located directly across the street from Cobo. The climate favored the Swedish brand’s roots with temperatures hovering around 15 degrees. Several vehicles were on display in front of a huge backdrop with two snow machines above. At one end was a heated hospitality tent that included an ice bar and lounge furniture. The stand was unconventional for an auto show and a Saab representative mentioned to us that they are planning another unique event for the New York Auto Show this April.
Photo: Bill Pinter
Photo: Bill Pinter
Photo: Bill Pinter
| TOPICS: | Advertising, Branding & Marketing, Automotive, Featured Articles |
| TAGS: | detroit auto show, north american international auto show, saab, sno hus |
Recent Articles By Dave Pinter 
Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.
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