The color experts at Pantone have released their pick for the “color of the year” for 2011, Pantone 18-2120. Also known as Honeysuckle, the company explains why it represents our current times:
While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”
Also interesting to note, is the trending colors from the past decade, and how they reflect what was happening in society.
2001: Fuchsia Rose
2002: True Red
2003: Aqua Sky
2005: Blue Turquoise
2006: Sand Dollar
2007: Chili Pepper
2008: Blue Iris