Armano & Rubel: 11 Trends To Watch For 2011

Expert marketers from Edelman Digital predict change we will we see this year.

Piers Fawkes, PSFK
Piers Fawkes, PSFK on January 6, 2011. @piers_fawkes

Our friends David Armano and Steve Rubel over at Edelman digital have put together a smart report that highlights eleven trends to watch in 2010. A common theme that runs through them is information overload and how we deal with it.

The 11 curated trends are:

  • Attentionomics – Marketers begin to realize the value of attention and not just reach in driving conversion
  • Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk
  • Developer Engagement – Marketers typically don’t try to court developers, but that’s all about to change
  • Transmedia Storytelling – If there’s one constant it’s that humans crave stories. Technology creates new expectations
  • Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content
  • The Integration Economy – Social media efforts can no longer exist in fragmented, non-formal initiatives. They begin to integrate
  • Ubiquitous Social Computing – As competition heats up mobile devices, consumers closer to being socially connected anywhere
  • Location, Location, Facebook – If 2010 belonged to solely Foursquare, it’s likely that Facebook will rain on their parade in 2011
  • Social Media Schizophrenia – Social overload is no longer a problem for tech mavens, but a broader population
  • Google Strikes Back – Google proves that the best way to beat Facebook & Twitter is to do what they do best: index them to pieces
  • Viva La Social Web Site – Businesses realize that integrating social functionality into their existing web sites is what users now expect

Edelman Digital