Architectural lighting specialist Thomas Schielke has created a timeline video called Media facades: When buildings start to twitter that dates various buildings with facades broadcasting different social and artistic messages through their lighting. The timeline describes several international projects over the years that employed different lighting techniques to create a dialogue between the building owners and the general public.
The movie was a part of the lecture Schielke gave at Parsons New School for Design last year.
He says about his project:
Luminous tweets and retweets
During the day, façade structures with their windows and material combinations grant a specific building image to the public. However, after sunset electrical light is the medium for an architectural image. The light appearance sends an atmospheric signal to the citizens like hang on in front of an asleep structure, look at an inviting but static façade or enjoy a vivid architecture sharing short stories. In the last decade, media facades have become a widespread element for luminous tweets. They establish a network between the building owner and the citizens, sometimes driven by aesthetical debates, other times by commercial intentions to avoid traditional light advertisement.
Various media facades appear as monumental monologues repeating a fixed animation daily. A few facades use signals from the environment and transform them into a play of light and shadow. Others emerge as urban dialogues when buildings show combined moving pictures. Some even allow people to send messages to the building to receive luminous retweets. They turn the city into a community following the dialogue and with the respective Apps may possibly even gain a following community worldwide.
Here’s the video
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