Customer Service Courtesy Of Holographic Staff

London's Luton Airport has unveiled virtual assistants to speed people through security lines.

Scott Lachut, PSFK Labs
Scott Lachut, PSFK Labs on January 31, 2011. @scottlachut

In an attempt to add add greater efficiencies to the complicated and often frustrating process of airport security, London’s Luton Airport has unveiled holographic members of staff to help travelers navigate the lines. The appropriately named virtual assistants – Holly and Graham – will announce reminders and demonstrate time saving steps such as removing laptops from bags to passengers as they approach security checkpoints. The move is an effort to personalize the security process, and points to one future model of in-store customer service. Though, we’ll know we have truly reached an apex, once these same holograms start being recognized as individuals and responding accordingly.

London Luton Airport

[via BBC]

TOPICS: Retail, Science, Web & Technology
Scott Lachut, PSFK Labs

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Scott Lachut is PSFK Labs' Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.