Your go-to source for new
ideas and inspiration

Today's Ideas

Esquire Magazine’s Minimalist Logo Makeover

By Naresh Kumar on January 27, 2011

Yves Behar’s design studio Fuseproject created a logo makeover for Esquire magazine. When folded, the ‘accordion’ style magazine shows the letters SQR but when pulled out, it reveals additional stories along with the familiar Esquire logo.

Take a look:

>

TOPICS:	Advertising, Branding & Marketing, Design & Architecture
TAGS:	accordion style, Esquire magazine, fuseproject, logo makeover, Yves Behar

Recent Articles By Naresh Kumar

Naresh is a freelance writer and contributes to the content at psfk.com

Comments

About Advertise Contact Tips

PSFK Events

09.13.12
PSFK CONFERENCE LONDON 2012
Information / Order Tickets
11.01.12
PSFK CONFERENCE SF 2012
Information / Order Tickets

Twitter Conversation

Browse by Date

Editor-in-Chief

Piers Fawkes

Managing Editor

Dory Carr-Harris

Design Director

Peter Surrena

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.