menu

Facebook’s Sponsored Stories: Social Actions Become Ads

Facebook’s Sponsored Stories: Social Actions Become Ads
Advertising

The social network has created a remarkable new ad platform based on friend activity.

Laura Feinstein
  • 25 january 2011

Image above is an illustration by Mashable

Though you might have been told as a kid “just because everyone else is doing it doesn’t mean you have to” — as adults, it’s hard not to be swayed by what our friends are thinking and doing. It’s with this mentality that companies hope to utilize Facebook’s new changes to their benefit.

As of today, groups will be able to turn actions (like visiting a store or checking-in at a restaurant) into sponsored content. In addition, if a company has their own app it can promote actions users take within them. This also applies to users posting on the walls of brands.

This content will then appear on the side of your Facebook page, in essence allowing the consumer to promote a brand they like organically.  It will be great for users, because instead of having seemingly random and sometimes offensive ads pop-up on their screen, they can connect with companies they already love. While advertisers DO have to pay for their company to be sponsored, from there its popularity is based solely on how often Facebook users mention it in their posts.

As Facebook Product Marketing Lead Jim Squires recently told Mashable:

“[Sponsored Stories] is …a way for marketers to sponsor activities that happen throughout the News Feed…The advertiser is not controlling the message; it’s about actions.”

Currently signed on for the new project are big name brands like Coke and Levi’s, in addition to charitable nonprofits like Girl Up!, Malaria No More, Amnesty International, and UNICEF. Though these are just a few choosing to take part in the new advertising platform, in the true “spirit” of Facebook democratization anybody will be able to bid on Sponsored Story slots (by a per-impression and/or a per-click basis). For those companies looking to see where the future of advertising is going, all you need to do is log-on, join-in, and see where the pack takes you.

Facebook Sponsored Stories

Mashable: “Facebook Turns Friend Activity Into New Ad Format”

Advertising
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

PURPLELIST EXPERTS

Jonathan Ford

Brand, Product & Experience Design

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Yesterday

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Yesterday

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Yesterday

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Yesterday

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Yesterday

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Yesterday

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Yesterday

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.