Future of Mobile Tagging: Behind The Scenes

Future of Mobile Tagging: Behind The Scenes

In this extract from PSFK's latest report, we describe how mobile tags can be used to make hidden content available.

Nate Graham
  • 11 january 2011

Mobile tags are acting as the gateway for behind-the-scenes experiences and content. These links provide additional information about physical objects, and allow content that is otherwise undeliverable in a public space to live on a personal screen instead.


  • By scanning mobile tags, customers can be shown stories about how products are made from material sourcing to production processes, adding value to the final purchase.
  • For retail store openings, real estate and new building development, people can be given glimpses into construction progress, and tours of what the interior spaces will look like.
  • Mobile tags related to large events like concerts and festivals can resolve to interactive maps and guides, providing visitors with information about what to expect before they attend.

Supporting Examples for Behind the Scenes

Observe Buildings in Development During Construction

Parts of the Gatwick Airport in London are under redevelopment, potentially creating some inconvenience for travellers. Airport management is attempting to alleviate the situation by providing information about the project to visitors. People can scan codes placed around the airport that deliver a guided tour of areas under construction through maps and video.

Custom Code Gives Insider View of Homes for Sale

Windermere is a real estate group that uses Microsoft Tags to provide more information about properties for sale. When a prospective buyer scans a mobile tag placed on a property’s ‘For Sale’ sign or a realtor’s print collateral, they are led to an inside tour of the particular home including additional imagery, pricing and access to contact information.

Newspaper Delivers Course Experience Prior to the Race

In October 2010, the New York Daily News used Microsoft Tags throughout the newspaper to add additional information to their coverage of the 40th New York City Marathon. Readers who scanned the tag before the race were able to see maps of the course, as well as a video showing it from a runner’s perspective.

Restaurants Reveal Menu Preparation

Mesob, a New Jersey-based Ethiopian restaurant, has placed QR codes on their tables that take diners to instructional videos when scanned. In addition to detailing the production of the restaurant’s coffee, the videos show customers how the restaurant makes Injera, a traditional Ethiopian bread that is used instead of cutlery for eating. The additional information prepares people for the dining experience, while also offering cultural insight into the country’s practices.

For your free download of this report please visit


Flower Pencils Create Cherry Blossom Petals When Sharpened

Arts & Culture
Food Today

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Travel Today

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Related Expert

Andy Dunn

Retail Disruptor

Infants Today

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Arts & Culture Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Conner Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 12, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Augmented & Virtual Reality Today

The Simpsons Is Stepping Into The World Of VR

To celebrate their 600th episode, the animated family sitcom created a virtual reality version of their opening gag

Syndicated Yesterday

Museum Exhibit Celebrates Strange Architectural Contraptions

Artist William Heath Robinson's peculiar genius is on display in this recent show with wiggling ducts, jumbles of planks and coils of cable

Food Yesterday

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used

Design & Architecture Yesterday

Norwegian Mountaineering Center Mimics A Snow-Capped Mountain

The structure's exterior is clad in a uniform surface of pixels to create a unique climbing experience

Gaming & Play Yesterday

Shopping Bag Turns Your Hands Into A LEGO

Designers from the School of Visual Arts thought up the Playbox Bag for a competition

Sustainability Yesterday

Giant Coffee Cups Encourage People To Recycle Their Morning Cup Of Joe

The Hubbub Foundation has created a set of themed bins meant to inspire recycling on a large scale

Home Yesterday

Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

Social Media Yesterday

Advertising Proposal Aims To Be The Most “Instagrammable Billboard In The World”

The Belltower in Los Angeles would allow video advertising and live event streaming, and include a pedestrian plaza for visitors

No search results found.