Future Of Mobile Tagging: Content Sampling

In this extract from PSFK’s latest report, we describe how mobile tags can be used to deliver experiential content.

Mobile tags placed in relevant locations offer people the ability to quickly experience content that illuminates whatever they are involved with at that moment. This content can give people more information when engaged with physical displays or print media, as well as useful contextual information about the world immediately around them.

Opportunities

  • Interviews with artists, producers, and directors can be included along with information about upcoming shows.
  • Digital information can be mapped to match physical displays embedded with mobile tags, delivering the experience of exploring the real world with video content.
  • Books can be kept up-to-date with revised contextual information that accompanies the content.

Supporting Examples for Content Sampling

Encoding an Author’s Additional Work into Books

Atria Books has been experimenting with giving authors an additional platform through which to add content to their printed works, by adding Microsoft Tags onto advertisements and book covers. The tags display content such as videos of the author and their body of work, or detailed explanations about scenes and characters delivered directly by the author.

Sample Music before Purchase

Displayed in the windows of music, film and theatre venues, the Windowposter presents a Microsoft Tag that helps users to get more information about upcoming events. When scanned, the tag sends people to music track previews and trailers for upcoming shows.

Coded Pages Give More Context about Book Contest

An edition of Jules Vernes “Around The World In 80 Days” features mobile tags in place of footnotes to provide more information. By scanning the tag, readers are taken to relevant sites that provide contextual information such as historical context and other commentary about the content they are currently reading.

Planetarium Delivers Rich Information with Mobile Code

The Adler Planetarium in Chicago leveraged Microsoft Tag technology when they hosted a photo exhibit called “From Earth to the Universe.” The exhibition showcased images from space that included various star constellations, nebulae, and galaxies. By scanning a tag, visitors were able to explore rich video versions of each installation while following along within the physical display.

For your free download of this report please visit www.psfk.com/future-of-mobile-tagging

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